Brand Equity & Brand Health Tracker Study

Brand Equity and Brand Health Tracker (BHT) Study: Our brand equity and brand health tracker studies provide organizations with valuable insights into the perception and performance of their brands. We assess brand awareness, associations, and loyalty to guide strategic brand management decisions 

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• Satisfaction Index: We measure and quantify overall satisfaction levels, providing a comprehensive assessment of how satisfied customers or clients are with your products, services, or brand.

• Brand Funnel: We assess the consumer journey from awareness to loyalty, providing insights on brand perception, consideration, preference, and advocacy.

• Brand Equity: We measure and evaluate the overall value and strength of your brand, including its reputation, customer loyalty, and perceived value in the market.

• Brand Imagery: We analyze the associations and perceptions that consumers have with your brand, helping you understand how your brand is perceived and positioned in the market.

• Brand Health Score: We develop a holistic assessment of your brand's health, providing a quantitative score that reflects its overall performance and market standing.

• Brand Performance Drivers: We identify the key factors that drive your brand's performance, enabling you to focus your efforts and investments on areas that will have the greatest impact.

• Brand SWOT: We conduct a comprehensive analysis of your brand's strengths, weaknesses, opportunities, and threats, helping you make informed strategic decisions and mitigate potential risks.

• Market Share Flow: We track the flow of market share within your industry, allowing you to understand the dynamics of market competition and identify growth opportunities.

• Market Share at Risk: We assess the potential risks to your market share, identifying factors that could lead to customer attrition or market share loss.

• Market Trends: We monitor and analyze the prevailing trends within your market, enabling you to stay ahead of industry shifts and adapt your strategies accordingly.